The large wholesale supplier of medical devices is a global company that specialises in providing medical devices to retailers, hospitals, and clinics. The company has a presence in multiple regions and serves customers across the healthcare industry. The company faced a significant challenge of customer churn, which was affecting their profitability and market share. The company had over 5,000 customers, and it was difficult to identify which ones were likely to leave.
They had been using traditional methods to analyse customer behaviour, but it was not yielding the desired results and it was too late by the time customer churn was detected. The daunting task appeared manageable after the company uncovered the potential of AI and machine learning to offer a solution.